Brazen Hazen

Warming Hearts, One Cup at a Time

Harvesting Gratitude Thanks to You


With the sun setting on 2024 and the season of gratitude in full swing, we at Brazen Hazen are taking a moment to reflect and give thanks for the successes of the last year. From the bottom of our cups and the bottom of our hearts, we wish to thank:

You, Our Customers

The dream of Brazen Hazen has always been to offer farm-to-cup, top tier, 100% Kona coffee. By selecting only the finest beans, we try to capture the true quality and essence of authenticity- no blends, no compromises. We have always believed that if we focus on quality, the business will follow. It’s incredibly gratifying to have that faith rewarded by fellow coffee connoisseurs who support our labor of love with their ongoing commitment to excellence.

Fresh Brew Club Members

We are so grateful for all the customers who have enjoyed our delicious 100% Kona coffee this year, but especially for our Fresh Brew Club members. Our Fresh Brew Club members are subscribers committed to quality who opt to have our premium fresh-roasted Kona Coffee shipped directly to their door each month. As annual subscribers, not only do our members save money, but they also help us on our journey to deliver perfect beans every time.
Subscriptions allow us the consistency to roast in small batches that ship the same day for uncompromising value and freshness. So, we know, and you know, that the beans that arrive at your doorstep are the best they can possibly be.

The Operations Team

We believe that coffee is an art form and strive to provide you with an experience with each cup of coffee, but this standard doesn’t exist in a vacuum. It is only achieved through precise technique, refined expertise, and commitment to excellence at every stage of production. That’s why this year and every year, we are grateful for Brazen Hazen's master roaster, Brian Axelrod and his wife Amy.

Brian and Amy provide "tree to cup" services for Big Island coffee farms, including Brazen Hazen. From harvesting, to pulping and separating, to soaking and rinsing, to drying, to hulling and grading, to roasting, to packaging and shipping, Brian manages every step of the process.

"If I'm putting my name on it, I want it to be the highest quality it can be," says Brian.

This day-to-day quality control from start to finish is what gives the Brazen Hazen brand resilience and defines the product our customers have come to
trust and love.

Our Big Island Home

Even in a master’s hands, we know that the best coffee couldn’t exist without Kona’s ideal coffee-growing climate. Located right in this sweet spot for coffee cultivation, Brazen Hazen coffee is grown on
property featuring rocky, volcanic soil which provides our Kona coffee beans with essential nutrients. We get a perfect mixture of rain and sunshine and many of our trees sit beneath sprawling canopies of avocado and mango trees, which provide helpful shade.

The ‘aina (island) provides us with an unrivaled product and we consider it our job to get it to our customers with as little interference as possible.

Little hands, big love: welcoming the next generation of coffee lovers to the Brazen Hazen family

Holualoa Coffee Heritage Culture

The harvesting and roasting process is where Kona coffee beans truly diverge from the norm. Rocky, volcanic soils on steep slopes have limited the potential for industrial farming therefore Kona coffee has resisted mass production. Our coffee trees are planted along the natural contours of the land in the Old-Kona fashion. Ripe coffee cherry is still picked by hand and milled with careful consideration by farmers who’ve been doing it for generations. 

Our Partners

Nestled right in the middle of our coffee farm is the Holualoa Inn bed and breakfast. Many of our customers first tasted our coffee alongside the delicious homemade breakfasts at the inn. With spectacular ocean views, 30 acres of lush gardens, 5,300 Kona coffee trees, finely appointed guest rooms and suites, rooftop and garden gazebos, and attentive service, it’s the perfect backdrop to savor the perfect coffee.

Our Ohana

Brazen Hazen is and always has been a small, family farm. Started as a passion-project by Cassandra Hazen, the business was built from the ground up and now the torch has been passed to son, David Duron. This was an especially blessed year for the family as David and his wife welcomed their daughter, and Cassandra’s first grandchild, into the world.

With every purchase, our consumers not only get the best quality, but they also support small, fair-trade American-owned farms. Our 100% Kona Coffee tastes good, but it’s also a purchase you can feel good about. 

Looking back on the past year inspires us as we look forward to the next. With full hearts and full cups, we look forward to continuing to serve our customers by serving up the world’s best coffee. Mahalo nui loa
(thank you very much) and happy holidays.

BUY 100% KONA COFFEE