Your 20% first-order discount is applied - you'll see it on your first bag at checkout.

Does Your Coffee Pass the Test?

Pour hot water over fresh-roasted coffee and it blooms - that's carbon dioxide, and it only lasts a few weeks after roasting. Store-bought coffee barely moves. Ours is roasted the day it ships.

Shop the Coffee

Not ready to order? Get farm updates instead

Roasted to Order

We don't roast until you order. Roast day is ship day, and it's on its way to you by USPS Priority in about 3-4 days.

100% Kona, Never Blended

Most 'Kona' blends are 90% something else. Ours is 100% Kona, hand-picked from our family estate - no fillers, no blending.

Hand-Picked, Small-Batch

Hand-picked and small-batch roasted from our family estate in Holualoa, on the slopes of Hualālai.

We don't roast ahead of your order. Every bag is hand-picked and roasted on our family estate in Holualoa, then shipped the same day, farm-direct to your door.

Pick Your Roast

Medium or dark, whole bean or ground. One pound, roasted the day it ships.

Dark Roast - Whole Bean

Dark Roast

Single-Estate 100% Kona · 1 lb. (16oz)
Bold, smoky, with dark chocolate and toasted walnut. Full-bodied and smooth — no bitterness.
$49.00
$49.00 $39.20 20% off, applied at checkout

About $2 a cup

USPS Priority, 3-4 business days

Medium Roast - Whole Bean

Medium Roast

Single-Estate 100% Kona · 1 lb. (16oz)
Bright and balanced with honey sweetness and a clean citrus finish. Our most versatile cup.
$49.00
$49.00 $39.20 20% off, applied at checkout

About $2 a cup

USPS Priority, 3-4 business days

Two glass cups after hot water: store-bought coffee sits flat, fresh-roasted Brazen Hazen coffee blooms

Try it yourself

Run the test at home.

Pour hot water over two cups of ground coffee - one fresh, one from a bag that's been sitting a while. Watch what happens.

Fresh-roasted coffee blooms: it puffs up and pushes back against the water. Coffee roasted weeks or months ago barely moves.

Fresh-roasted coffee blooming in a glass as carbon dioxide escapes

Why it blooms

That bloom is carbon dioxide (CO₂) leaving the bean.

Roasting traps CO₂ inside the bean. It escapes over the next few weeks - that's the bloom you see when hot water hits fresh grounds.

Grocery-shelf coffee carries a best-by date, not a roast date. We don't roast your coffee until you order it, and it ships the same day it's roasted.

Common Questions

Why is a pound of coffee $49?

You're paying for hand-picked, 100% Kona coffee that isn't roasted until you order it - not a blend that sat in a warehouse. That works out to about $2 a cup.

How much is shipping, and how long does it take?

Shipping is calculated at checkout. Orders ship USPS Priority and typically arrive in 3-4 business days.

How does the freshness test work?

Pour hot water over your grounds and watch. Fresh-roasted coffee releases carbon dioxide (CO₂) and blooms - it puffs up. Coffee that's been sitting for weeks or months has already released most of its CO₂, so it barely moves.

$49.00 $49.00 $39.20
Shop Kona Coffee